Professional Services
Results-Driven Solutions for Your Business...

Deeb MacDonald & Associates provides leading edge professional consulting services to the consumer package goods industry.

DM&A brings extraordinary FOCUS to your targeting specific critical success factors that will engender real-world results.

DM&A brings EXPERTISE that enables them to address opportunities across all channels and segments, be it grocery, foodservice or private brand.

And DM&A also has the breadth of EXPERIENCE to tackle challenges involving associations, technology providers and other third parties.

Finally, they provide a TURN-KEY approach to projects, by gathering the essential resources to meet and exceed your chosen objectives.

We offer Professional Services in the following areas...

Strategic Planning and Development

- Business Building (more...)
- Sales
- Pricing
- Trade Marketing

Project Management

- Targeted Initiatives (more...)

Business Knowledge

- Trade Relations (more...)

Business Building

The overall company strategy, positioning and execution...

- Environmental Scan: market, customers, competition
- Channel Positioning: retail, foodservice, alternative, private brands
- Brand/Private Brand Synergies
- Category Management Integration
- Evaluation and Key Performance Indicators

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The talent...

- Sales Organizational Design and Structure
- Direct/Broker Sales Training Program Development
- Position Description Development
- Skill Standards and Evaluation
- Compensation and Incentive Development
- Performance Evaluation Development
- Category Management Training
- Supply Chain Integration Training
- Post Implementation Analysis and Recommendations

The execution...

- Sales Strategy Development
- Customer Segmentation Models
- Product Testing and Launch
- Marketing Development and Implementation
- Category Management Implementation
- Monitoring Tools/KPI's

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Making it work for you...

- Maximizing Manufacturer's Pricing
- Pricing Analysis and Environmental Scan
- Pricing Format Development
- Pricing Analysis-Bracket(s) and Menu
- Training: plan, materials, implementation
- Pricing Execution to the Customer
- Monitoring Tools/KPI's

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Trade Marketing

Optimizing effectiveness; avoiding pitfalls...

- Strategy Development
- Organizational Design and Structure
- System/Provider Analysis and Recommendations
- Trade Marketing Process Design
- Promotional Evaluation Tools/KPI's

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Project Management

Design, Organize and Provide Project Leadership for Targeted Initiatives

- Proven Leadership Management for Specific Projects
- Customer Research, Segmentation Analysis and Model
- Industry Studies and Environmental Scan/Benchmarking
- Best Demonstrated Practice Documentation, Analysis and
- Targeted Surveys Incorporating Analysis and Recommendations
- Business Meetings Development and Execution
- Special Events Development and Execution
- Key Note Speakers, Panel, Moderator Development and Execution

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Trade Relations

Insight, outreach, communication, influence...

- Channel and Segment Understanding
- Manufacturer, Retailer & Wholesaler Insights: Global, National and Regional
- Association Understanding and Development
- Share Group, Advisory Group and Advisory Council Development

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2002 Deeb MacDonald and Associates, L.L.C.