Professional
Services
Results-Driven Solutions for Your
Business...
Deeb
MacDonald & Associates provides leading edge professional
consulting services to the consumer package goods industry.
DM&A
brings extraordinary FOCUS
to your initiative...by targeting specific critical success
factors that will engender real-world results.
DM&A
brings EXPERTISE that
enables them to address opportunities across all channels
and segments, be it grocery, foodservice or private brand.
And
DM&A also has the breadth of EXPERIENCE
to tackle challenges involving associations, technology providers
and other third parties.
Finally,
they provide a TURN-KEY
approach to projects, by gathering the essential resources
to meet and exceed your chosen objectives.
We
offer Professional Services in the following areas...
Strategic
Planning and Development
-
Business Building (more...)
- Sales (more...)
- Pricing (more...)
- Trade Marketing (more...)
Project
Management
-
Targeted Initiatives (more...)
Business
Knowledge
-
Trade Relations (more...)
Business
Building
The
overall company strategy, positioning and execution...
-
Environmental Scan: market, customers, competition
- Channel Positioning: retail, foodservice, alternative,
private brands
- Brand/Private Brand Synergies
- Category Management Integration
- Evaluation and Key Performance Indicators
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Sales
The
talent...
-
Sales Organizational Design and Structure
- Direct/Broker Sales Training Program Development
- Position Description Development
- Skill Standards and Evaluation
- Compensation and Incentive Development
- Performance Evaluation Development
- Category Management Training
- Supply Chain Integration Training
- Post Implementation Analysis and Recommendations
The
execution...
-
Sales Strategy Development
- Customer Segmentation Models
- Product Testing and Launch
- Marketing Development and Implementation
- Category Management Implementation
- Monitoring Tools/KPI's
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Pricing
Making
it work for you...
-
Maximizing Manufacturer's Pricing
- Pricing Analysis and Environmental Scan
- Pricing Format Development
- Pricing Analysis-Bracket(s) and Menu
- Training: plan, materials, implementation
- Pricing Execution to the Customer
- Monitoring Tools/KPI's
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Trade
Marketing
Optimizing
effectiveness; avoiding pitfalls...
-
Strategy Development
- Organizational Design and Structure
- System/Provider Analysis and Recommendations
- Trade Marketing Process Design
- Promotional Evaluation Tools/KPI's
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Project
Management
Design,
Organize and Provide Project Leadership for Targeted Initiatives
-
Proven Leadership Management for Specific Projects
- Customer Research, Segmentation Analysis and Model Development/Implementation
-
Industry Studies and Environmental Scan/Benchmarking
- Best Demonstrated Practice Documentation, Analysis and
Recommendations
-
Targeted Surveys Incorporating Analysis and Recommendations
- Business Meetings Development and Execution
- Special Events Development and Execution
- Key Note Speakers, Panel, Moderator Development and Execution
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Trade
Relations
Insight,
outreach, communication, influence...
-
Channel and Segment Understanding
- Manufacturer, Retailer & Wholesaler Insights: Global,
National and Regional
- Association Understanding and Development
- Share Group, Advisory Group and Advisory Council Development
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